Greeves to join Smith at FutureBrand

Enterprise IG managing creative partner Shane Greeves has been poached to fill the top creative job at FutureBrand. He will be replaced by Nick Payne, who becomes managing creative director for corporate branding.

Greeves will become executive creative partner at the rival group, which he is set to join in October, and rejoins FutureBrand chief executive for Europe Patrick Smith, his former colleague at Enterprise IG.

Greeves is the third major name to be poached by FutureBrand since the arrival of global chief executive Jean-Louis Dumeu from Landor Associates last March.