It’s been heartening to see a flurry of letters in Design Week regarding environmental issues and the role of designers in advancing the sustainable cause. As communicators by trade, there’s no doubt that we have an exceptional opportunity to get the environmental message across to both consumers and business.
If anyone wants to make a clear demonstration of their environmental commitment, I recommend they do as I did and join 1% For The Planet. This association of environmentally conscious businesses was established in 2001 by Yvon Chouinard, founder of clothing company Patagonia. Members gives 1 per cent of their annual income to environmental causes, and millions of dollars have already been raised.
The first UK meeting was held in London recently and was an inspiration to the fledgling UK membership. It would be great if we had to find a bigger venue for the next one. Go to www.onepercent fortheplanet.org for details.
Mike Reed, Dorking, Surrey RH4 2BH