Landor reshuffle ushers in the next generation of heads

Landor Associates has poached Cheryl Giovannoni, current chief executive at Coley Porter Bell, to replace Charlie Wrench as managing director, following a managerial shake-up at the WPP company.

Charlie Wrench

Landor Associates has poached Cheryl Giovannoni, current chief executive at Coley Porter Bell, to replace Charlie Wrench as managing director, following a managerial shake-up at the WPP company.

Wrench, who joined the company five years ago, has been promoted to president of Landor Associates in a worldwide capacity. He will remain based in London until next summer when he will relocate to San Francisco.

Giovannoni’s appointment comes amid a raft of internal promotions as Landor prepares to usher in the ‘next generation of senior managers’, says a spokeswoman.

Giovannoni is expected to start work at Landor in the autumn. She joined CPB, also WPP-owned, in 2001.

Mark Kennedy, executive director of brand strategy, will replace Wrench as chief strategy officer. He has also been appointed to Landor’s board of directors. Kennedy joined Landor’s Hong Kong office as head of marketing three years ago.

Peter Knapp, executive creative director, has also been promoted to the newly created role of executive creative director for Europe and the Middle East. He has worked at Landor for nearly 12 years.

The appointments form part of a ‘defined plan of management’, as Landor chairman and chief executive Craig Branigan’s responsibilities continue to grow in his new role as chief executive officer of WPP’s B to D Group.

This umbrella organisation, which represents WPP’s design grouping interests, comprises Addison, Enterprise IG, Lambie-Nairn, Landor Associates, The Partners and New York-based The Helm and Walker Group.

B to D Group was formed earlier this year (DW May 5), to offer a combined brand identity to design grouping.

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