NB Studio packs ‘synergy’ across New Look gift range

New Look, the UK’s third largest women’s retailer, is relaunching its entire gift range across three core markets with a revised identity and packaging created by NB Studio.

It is the first time New Look has had one bespoke gift design that features across the business, from packaging to merchandise. The aim is to create ‘more synergy’ across New Look’s gift portfolio, which includes teen and menswear ranges.

NB Studio pitched against Eyefood last year for the project and began work in January.

The Me range has been developed so that each New Look product has its own title, says Jo Cole, creative executive at New Look. The packaging comes in three colourways; blue for ‘core customers,’ pink for teens and grey for the menswear.

‘We wanted more synergy across the gift range – previously there was no consistency,’ she adds.

Some of the products include ‘Wow Me’ a makeup set and ‘Fly Me’ a pocket stunt kite.

The products launch across New Look stores in Autumn and will be supported by a visual merchandising activity designed by New Look’s in-house design team.

NB Studio is looking at developing concepts for a Christmas gift range for next year also.