Konditor & Cook, the London-based cake and patisserie chain, is opening its first ‘cocktails and cakes’ cafÃ© bar in Soho this week.
HMKM has developed the cafÃ©’s identity, graphics and merchandising material. Designer Suzy Hoodless has drawn up the interiors. The cafÃ© is located in the Curzon cinema on Shaftesbury Avenue.
The interiors feature lacquer-top tables, pendent lights and a lounge area. The colour palette draws on the Konditor & Cook aubergine corporate design.
‘We wanted to create something with a bar and lounge feeling at night so that it is accessible for everyone,’ says Gerhard Jenne, proprietor at Konditor & Cook.
Colin Melia, head of graphics at HMKM, says the space is ‘more glamour than a Starbucks and less frenetic than a bar’.
If successful, the format may be rolled out to other London locations such as the Southbank, adds Jenne.
Konditer & Cook currently has three shops located in London. The company set up in 1993.