Shetland Museum & Archives to set sail with Sumo identity

The Shetland Amenity Trust and the Shetland Islands Council have appointed Newcastle-based Sumo to create a brand identity for a new £10m museum, Shetland Museum & Archives.

The Shetland Amenity Trust and the Shetland Islands Council have appointed Newcastle-based Sumo to create a brand identity for a new £10m museum, Shetland Museum & Archives.

Sumo won the five-figure contract following a three-way pitch against Corporate Edge and Minale Tattersfield.

Located at Hay’s Dock, part of the historic Lerwick waterfront, the museum will feature a three-storey boat hall with hanging boats, a discovery centre, a variety of exhibition areas, as well as a restaurant and archive repository facilities. The museum is currently being built and replaces the Shetland Museum, which previously housed the artefacts. It will open next summer.

Sumo managing director Jim Richardson says the group is designing an identity that uses ‘typographic tricks’. It will launch across the museum’s literature, a website, promotional materials, signage and interiors.

Griff Boyle Design Management and Janvs Design Group have been appointed to design the museum’s exhibition space.

The ground floor galleries will show the ‘foundations’ of Shetland’s history and they will be divided into the following sections: Customs and Folklore, Home and Land, Early People, Environment, Harvest from the Sea and Boats.

The first-floor galleries will tell the social development of the islanders, featuring topics such as: Ideas and Influences, Trade and Industry, Shetland and the World, People and Communities, Martime and Fisheries.

The museum is considering appointing a digital design group to create a dedicated website.

FACT BOX

• January 2002, Shetland Amenity Trust awarded a £4.9m grant from Heritage Lottery Fund to build a new Museum and Archives for Shetland

• The project also receives a £5m grant from Shetland Island’s Council Charitable Trust

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