Landor Associates has been handed the task of revamping the National Lottery logo.
The group was appointed last week to redesign the in-store environments for the National Lottery’s retailers (DW 7 June).
The fingers-crossed logo will not be ditched, a spokeswoman for Camelot maintains. “It’s about refreshing the logo, not about wholesale changes, or getting rid of it completely,” she says.
“A major component of the redesign of the in-store environments is the refreshment of the National Lottery logo. We are doing the logo because it is part of our bid for the second licence,” adds the spokeswoman.
Contrary to previous reports, Smith & Milton has been appointed to redesign Camelot’s logo not the National Lottery logo, the spokeswoman confirms.
“Smith & Milton is working on the Camelot logo. Work is to reflect the changes in the company,” she says. These include the winning of a second term, starting on 27 January next year, and the introduction of new games and methods of playing.
There are no plans to revamp the National Lottery sub-brands, such as Thunderball.