Packaging for new Walkers’ Heinz crisps

Landor Associates has created the packaging for Walkers’ Heinz tomato ketchup-flavoured crisps, which hit the shops this summer.

It is the first time Walkers has teamed up with another food manufacturer to develop a dual-branded project.

Landor has given the Walkers sun marque and the Heinz identity equal emphasis, including the tomato ketchup ‘splat’ to add ‘richness and fun’, says a Landor spokeswoman.

The pack is topped and bottomed with a strip of green to give stand-out in the Walkers range.

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