Scottish beverages group Barr Soft Drinks has revamped the packaging for its Barr range, with design by Glasgow-based consultancy Stand. Following an eight-way pitch, Stand was tasked with creating a design that retained the history of the brand yet also delivered differentiation across the range and maximised shelf standout.
Finding the best way to inform customers how their food buying impacts the planet, presents a unique packaging design challenge.
The identity seeks to showcase Nuud’s sustainable ethos with a strapline of: ‘chew plants, not plastic!”
Following the Duke of Edinburgh’s passing, we look back at his contribution to design including the long-running designers prize that bears his name.
The redesign will affect Coca-Cola, Coca-Cola Zero Sugar and Diet Coke, and is the first global packaging update since 2016.