All along the Swatch tower

Clock that expression. Ron Arad is watching your every move beneath the Swatch Art Clock tower he designed to “express his interpretation of Olympic values” at the Royal Festival Hall at London’s South Bank.

The clock tower is one of 12 creations around the world, all commissioned by Swatch to keep anticipation ticking over in the run-up to the Olympic Games, which start in Atlanta on 19 July.

The project is called Swatch O’clock and includes designs by Javier Mariscal, Marc Newson, Masanori Umeda and Plumcake.

The clocks will be moved to Atlanta to chime in with the start of the games.

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