Bic Biro draws on Interbrand
Interbrand is researching a worldwide standard for Bic Biro stationery packaging in several countries. The project could also include a review of the Bic branding, says Interbrand creative director Chris Lightfoot, who declines to comment further.
Interbrand is researching a worldwide standard for Bic Biro stationery packaging in several countries.
The project could also include a review of the Bic branding, says Interbrand creative director Chris Lightfoot, who declines to comment further.
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