The Victoria & Albert Museum will soon decide whether to appoint a consultancy to redesign its house style, following a presentation last week from Rufus Leonard. This does not include a review of the logo, designed by Alan Fletcher in 1988.
The group was appointed to look into the house style last year (DW 24 November 1995). Rufus Leonard collected 800 pieces of V&A literature in many varying styles, according to Rufus Leonard project manager Jayne Bull. “It was a very disparate collection,” she says.
“Obviously, there’s a job here that needs doing, and we’ll definitely need outside design input,” says a V&A spokesman.
He admits that there may be a problem in financing a major design project.
“If we commit to this it’ll be a significant project,” he says, adding: “Rufus Leonard will certainly be involved, but may or may not be the main designer. We’ll go to tender if it goes forward”.