Collaboration is the way forward

We know collaboration is the way forward for many a design independent, but aren’t Vivid Brand’s Andy Scott and Big Idea Brand Management’s Bill Wallsgrove taking it a bit far?

Wallsgrove (right) moved in with one collaborator, Volcano, when he set up his office in London’s Covent Garden at the start of the year with plans to partner other consultancies. But his relationship with Scott is even chummier, if this shot of the two at an industry lunch is anything to go by. Aah.