D&AD President’s Lectures 2002 mailer

Design: NB Studio

Paper for form: Galerie Art Silk

NB Studio’s brief was to produce a piece of literature to promote British Design & Art Direction’s forthcoming lecture series. This has to encourage some of the industry’s most hectic to book seats at lectures given by the industry’s most famous. As an antidote to the off-the-shelf biographies normally supplied, NB Studio tried to inject a bit of fun by reducing this information to bullet points. This meant it could use a smaller playing card format. Taking the cue from the playing card size the theme of games and puzzles led the look of the series. As the audience is generally design-savvy, it should be able to solve the puzzle and choose which lecture it would like to book tickets for. The size is also handy for pocketing, swapping and sticking in social diaries.