DOH skin cancer site redesigned

The Department of Health has launched its redesigned skin cancer prevention website, created by Euro RSCG Circle, this week.

The site was originally due to launch last week to coincide with National Science Week, but was delayed due to technical difficulties.

The previous site, www.doh.gov.uk/sunknowhow, will be replaced with www.doh.gov.uk/ sunsafe. Its key content areas are: staying safe; assessing risk; educating kids; and skin cancer.

Euro RSCG Circle pitched on 4 February against two others and began work on the site the following week. Associate art director Andy Pearce and senior writer Piers Alder led the project creatively.