East Dulwich Deli corporate identity

Design: Multistorey

Design: Multistorey

Paper: Old Money, available at Cranes Direct

Multistorey was commissioned to create the logo, stationery, packaging and invitations for the East Dulwich Deli. The brief was to design a contemporary look that would fit with the shops’ decor, which uses slate and a palette of white and pale green. For the logo, Multistorey created a decorative device out of the letters E, D and D. The idea was to provide a clean feel, while elaborating on floral designs normally associated with traditional food producers. The stationery is printed on Cranes’ Old Money, a pure cotton paper made from recycled dollar bills, to create character and still give a feeling of high quality.

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