United Biscuits’ latest annual report is aiming for the tastebuds. The cover features a blown-up biscuit image, with embossing following the contours of the snack. Merchant was appointed to develop the brochure, which was designed by The Workroom. Inside, product photographs are combined with cartoons, also by The Workroom.
Cheltenham-based consultancy ArthurSteenHorneAdamson (ASHA) worked with the children’s charity on a new logo, tone of voice and branded products.
It’s hard to write for brands without sounding forced, argues Rob Mitchell, co-founder at copywriting agency We All Need Words — most brands give up altogether and let the design
The exhibition includes banknotes baked in apple pie, dexterity tests for bank staff and a “Cold War calculator”.
The Curious Customs collection – created by London-based design studio NB – depicts traditions from cheese rolling to bog snorkelling.