Briefs

Tiger Beer is being relaunched by Asia Pacific Breweries, with new packaging and branding by Design Bridge. The group reworked the logotype and enhanced the tiger icon.

London group Fonda has created a new identity for the British Acupuncture Council. The logo does away with the previous design’s needle, which was found to discourage people from the service.

Keeble Hall has created the logo for Leap, Norfolk’s first dance festival. The group also designed promotional posters, postcards and a brochure for the event which starts on 2 July.

The Royal Yachting Association has relaunched its RYA Magazine, with design by FMS in Hertfordshire.

Marshall Cummings Marsh has been appointed to develop interiors for a new building to be occupied by WWAV Rapp Collins, the UK’s largest direct marketing agency.

Interbrand Newell and Sorrell senior designer Sasha Vidakovic is to join In Real Life as a senior designer. In Real Life partner Mark Johnson says Vidakovic is not a replacement for David O’Higgins who left the consultancy last year.

Ready Brek is aiming towards sophistication with new packaging by Wagstaffs. The group has axed the cartoon dragon RB in favour of a more adult image for the 50-year-old brand. The redrawn logo has become the ‘hero’ of the logotype, according to a Wagstaffs spokesman. The revamp follows the group’s work on Weetabix’s Advantage pack. A third Weetabix cereal redesign is due out later this year, says associate director Judi Green.