Coopers set Price for ID

Price Waterhouse and Coopers & Lybrand are yet to approve a name for the company formed when they officially merge on 1 July.

Price Waterhouse and Coopers & Lybrand are yet to approve a name for the company formed when they officially merge on 1 July. US group Siegel & Gale presented a number of options last year and a decision was expected in April.

“The naming and identity projects have been put on hold due to regulatory concerns that we hadn’t anticipated. But we expect to get final approval any time now and then the process will resume,” says a Price Waterhouse spokesman.

The spokesman says the group has yet to appoint a consultancy to work on the visual identity and acknowledges that the group selected will have to work fast.

“They will be paid well for it,” he adds.

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