Redjacket is believed to have been appointed to the top-secret rebranding project being undertaken by international ice cream giant HÃ¤agen Dazs.
The consultancy beat Fitch and Crabtree Hall/Plan CrÃ©atif to the job.
The project involves the redesign of the client’s worldwide retailing operation in the form of its cafÃ© chain. The concept will define the high street appearance of the HÃ¤agen Dazs brand into the next century (DW 20 March).
Redjacket partner Martyn Bullock declines to comment on the consultancy’s involvement with the project. The ten-strong consultancy is currently developing store formats for Virgin Clothing, and has previously worked on stores for Oasis and HMV.
Crabtree Hall/Plan CrÃ©atif managing director David Mackay says the company has been informed that it was not selected from the three-strong shortlist.
Fitch director Zuilmah Wallis says the consultancy has not yet been informed about the results of the selection process.
HÃ¤agen Dazs operates cafÃ©s in major cities across Europe and The Far East, and has kiosk outlets in sites such as cinemas. Its new image is expected to be radically different.
A spokesman for the group was unable to confirm or deny Redjacket’s appointment.