Tradition dictates closed doors not open minds

Tony Huggett’s comments (DW 1 May) address a familiar problem.

A good designer thinks around any project presented to them, and considers the job in a creative and methodical manner, whatever the final medium.

The designer is limited only by imagination and knowledge of specialist production processes in order to make a success of the brief. There is often doubt in the minds of those employing the services of designers that they are not expert in a particular field.

Yet how are we to progress potentially good designers if they are not given the opportunity to demonstrate their adaptability.

An open mind would be welcome from clients and design groups to allow fresh talent to influence “traditional” methods.

Jon Lucas

Ad Vantage

London EC2