Novocom was inspired by Middle Eastern culture for Qatar’s new television channel. The Al-Jazeera satellite channel is a news and information service broadcasting to the Middle East region and Europe. The US group has drawn on Arabic patterns for inspiration and refers to Qatar’s close association with pearlfishing in the mother-of-pearl imagery. The package ‘marries the richness of the Eastern culture with the modern technology of the West’, says Novocom president and creative director John Ridgway. The Al-Jazeera channel launched this month with the US-designed graphics package.
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