The Aegean sunlight is the principle design element in Metaxa International’s new brand communication material, according to Red Design Consultants. The project is a continuation of the Athens group’s work with the Greek drinks brand. Designs were created for a series of billboards (pictured), posters, trade ads and promotional literature. This follows on from Red Design’s limited edition ‘brandy’ labelling and box, brought out by Metaxa in the summer to celebrate the Atlanta Olympics.
Cheltenham-based consultancy ArthurSteenHorneAdamson (ASHA) worked with the children’s charity on a new logo, tone of voice and branded products.
It’s hard to write for brands without sounding forced, argues Rob Mitchell, co-founder at copywriting agency We All Need Words — most brands give up altogether and let the design
The exhibition includes banknotes baked in apple pie, dexterity tests for bank staff and a “Cold War calculator”.
The Curious Customs collection – created by London-based design studio NB – depicts traditions from cheese rolling to bog snorkelling.