Briefs

The Aegean sunlight is the principle design element in Metaxa International’s new brand communication material, according to Red Design Consultants. The project is a continuation of the Athens group’s work with the Greek drinks brand. Designs were created for a series of billboards (pictured), posters, trade ads and promotional literature. This follows on from Red Design’s limited edition ‘brandy’ labelling and box, brought out by Metaxa in the summer to celebrate the Atlanta Olympics.

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