Four tea caddies and two gift offers from Jacksons teas – all targeted at the tourist market as collectors’ items – have new packaging designed by London’s Domarn Ampersand.
The consultancy was previously known as Ampersand, but has changed its name to include that of owner Domarn, as “there are two other design groups in London called Ampersand”, explains creative head Mercedes Palfrey-Rogers.
Domarn Ampersand won the Jacksons job in an unpaid creative pitch against two unnamed rivals.
“The caddies are very desirable as collectors’ items, and Jacksons wanted the packaging to complement this,” explains Palfrey-Rogers. The consultancy designed the packaging to complement the caddies’ Victorian style. “It’s simple, it doesn’t compete, and the lids take on the colourways of the range,” she says.
The two gift offers use Victorian-style motifs to “keep a psychological link while avoiding over-embellishment”, adds Palfrey-Rogers.
One gift offer, Fine Teas, will be sold in Selfridges from this week, while the other new designs are expected to appear on-shelf by Christmas.