Middlesbrough Football Club has opened Boro, a merchandise store outside its stadium environment. Interiors and graphics are by “football mad” consultancy Rodney Fitch.
Middlesbrough is only the second British club to set up shop away from the stadium. “The shop is visually very exciting and we’re confident our customers will have never seen anything like it,” says the club’s retail operations manager Clare Little.
According to Rodney Fitch interiors head Gabriel Murray: “We’ve designed a state-of-the-art retail experience which will make Middlesbrough one of the leading leisure brands.”