The Partners to add sparkle to Reading park

The Partners has been appointed to create a name and visual identity full of “sparkle and flair” for Reading Business Park. The park’s masterplan is being carried out by Foster and Partners.

According to James Beveridge, a partner at The Partners: “We want to come up with a completely new and innovative name for the sector to launch this as a major property development.”

The aim is to give the business park’s image some dynamism, he adds. The identity will first appear in early 1997 on signage on the M4 frontage and will be extended on to stationery and promotional literature.

The 209 000m2 business park will include different-sized office space and is being developed by Prudential.

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