Reebok label tagged on to street-style advertising

Our regular ‘graffiti watch’ rocks up this week near a roundabout in London’s Shepherd’s Bush, where fiendishly creative design and marketing types at Cake have commissioned hipper-than-thou graf artist Dreph to tag a poster site for its client Reebok (pictured below).

Dreph’s work is nice enough, biggin’ up Reebok’s streetwear label RBK as it does. But buying in a spot of stencillism to appeal to the ‘urban underground’ is hardly reinventing the wheel, is it?