A new retail concept is launching in London this week, hoping to change the face of buying property from developers.
Metropolis One – described as the first multimedia property centre in London’s West End – has been set up by property developer Metropolis.
The First Partnership has designed interiors, identity, packaging, literature and an advertising campaign for the venture.
The concept “will completely revolutionise the modern home- buying process, enabling potential buyers to select, design and purchase the home of their dreams without having to wait for it to be built first”, according to a spokeswoman for Metropolis.
The outlet is split into four environments, including a small room where food and drink is served. A 62-inch plasma screen in the wall allows prospective buyers to watch fly-throughs of Metropolis properties. Digital media design is by Deepend.
The First Partnership has used a combination of limestone and sandblasted and etched glass to create a quality feel to the interiors. Visitors will take away literature packaged in handmade boxes. “It’s more like going to Ralph Lauren than an estate agent,” says First Partnership director Jonathan Blakeney.
Next door to the Great Titchfield Street site is Metropolis Two, a retail outlet stocking Canteen Kitchens and Zen Bathrooms.