Good design can’t guarantee industry recognition, but good PR can

The feature Profile builders (DW 1 October) raised some interesting points about design groups and public relations.

While the general feeling is that PR is a good thing, it also seems that a more ad hoc and almost apologetic approach is preferred.

As advocates of a clearly communicated brand through the medium of design, consultancies themselves should be portraying their own values and identity.

Can it be enough for “good” work to filter out and be recognised of its own accord? Design groups would certainly never recommend that their own clients adopt such an approach. Would consultancies rather be shrinking violets than shine through with a clear image?

For an industry that is so concerned with image, surely PR must be an integral part of a group’s communication plan.

Sarah Ridley

Senior account manager

Eulogy!

London WC1