NatWest is developing what it calls a brand “e-dentity” for its Internet phone, ATM screens and interactive TV services.
It will use its animated chevron logo consistently across electronic media through interactive consultancy Razorfish.
Razorfish has been redesigning the bank’s website to handle on-line banking. The site will be relaunched in about two weeks.
NatWest is looking to develop its e-commerce business through a number of channels. It has already trialed WebTV, on-line banking and Wireless Application Protocol technology (with Orange).
“By working with Razorfish [we] will be able to achieve our goal of becoming the leading e-commerce bank of the future,” says NatWest head of brand communication Ian Schoolar.