Dyson Appliances is aiming to raise £1m for the Meningitis Research Foundation with the launch of a limited edition version of its best selling DC04 vacuum cleaner.
The manufacturer has already pledged £250 000 and hopes to add to this figure with a donation made for each new vacuum sold. Information about meningitis and septicaemia, the blood poisoning side effect of the disease, will be included with every DC04.
Younger members of the MRF have also been encouraged to explore their artistic talents as part of the project by entering a competition to draw the new purple and magenta limited edition machine. Carmen Beglarian, 6, won the event and will see her winning entry featured on the boxes of the DCO4 as well as in stores throughout the UK.