Scope of London Design Festival should stay broad

Your Comment (DW 30 September) raises a number of questions about the London Design Festival, and it’s always good to consider how to make things better. That’s part of the design process.

There were a lot of events going on, more than any one person could ever take in. But that diversity is an important part of the design landscape, offering something for everyone. We’re not sure that focusing around a single event – 100% Design, as you suggest – would enable such a broad forum for creativity as was provided by the festival this year.

We think there should be more encouragement for the many different angles on design, rather than less, with more emphasis on new partnerships.

From our personal point of view,

and from the involvement of our two organisations [26 and International Society of Typographic Designers], we appreciated the opportunity to flex our respective specialisms, exploring the links between writing and typographic design.

26 Letters, reviewed enthusiastically on your back page (DW 30 September), would not have happened without the London Design Festival.

The Festival enabled a celebration of the most joyful kind, demonstrating the power of creative collaboration. We’re all for that and we wish the festival every success in future years.

John Simmons, 26

Freda Sack, ISTD