The recent Cool Brands index listed Aston Martin as the UK’s top brand, with Apple, Blackberry and Bang & Oulfsen also being heralded as amongst the nation’s coolest brands. As many brands actively pursue a ‘cool’ strategy, Sholto Lindsay-Smith, managing director at strategic brand and communication consultancy Uffindell, explores why brands are so obsessed with the quest for cool and considers the dangers this can pose to a brand’s longevity.
The Partners has appointed former Imagination creative director Tony Phillips as head of digital at the consultancy.
The Work Foundation is set to launch a research project which will aim to pinpoint how to create ’explosive growth’ in the UK creative industries, including design.
Interior consultancy SHH is working on a restaurant space for the overhauled Manchester Museum of Science & Industry, which will have a ’mad science lab’ aesthetic.
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Harry Pearce and his team at Pentagram have designed labels for Londis and Budgens wines.
Red Bee Media is working on the identity and on-screen presentation for the UK launch of gaming channel Ginx TV.
If top-level shifts are one of the first signs of economic recovery then, next week’s Government public spending review notwithstanding, design can look forward to brighter times pretty soon.
Suffolk-based consultancy Spring has created the branding for start-up tailor Shipton White.
Cogapp has created a digital platform for the 11th commission in Tate Modern’s Unilever Series of Turbine Hall installations – by Chinese artist Ai Weiwei.