Ellis, who joins Elmwood on 1 November, has been a design director at Coley Porter Bell for the past 11 years. He will become the first creative director at Elmwood’s London office and will work alongside Elliot Wilson, managing director of Elmwood London, with a team of 12 designers.
Wilson says of Ellis, ’He is a rare breed of designer who will not only be respected by our designers, but who will also add value across our whole business. His creativity, leadership and personality will make Elmwood London an even more potent offer.’
Wilson says that the role has arisen due to Elmwood’s growth, and its need to become more ’creatively eloquent’ by uniting its team through a ’sense of creative leadership in the office’.
Stephen Bell, creative director at Coley Porter Bell, says that Ellis’ move will see the consultancy restructure slightly, with CPB now looking for a corporate identity design director.
’Adam has been brilliant,’ says Bell. ’ I’ve always had three design directors: they’re all brand designers, but their focus is on FMCG packaging, and so with Adam going it’s an opportunity to do things differently. It made sense to look for a corporate identity design director, as that’s where we want to move at the moment.’
Ellis says he believes part of the reason he was taken on at Elmwood is his experience in both identity and packaging. He says, ’It’s a fresh challenge. [Elmwood] has got a lot of respect for design as a discipline, so I’m incredibly excited about it.’