Airline Air 2000 is believed to be asking for a free creative pitch from five consultancies for the design of its new corporate identity. The pitch extends to a new name, identity and its applications.
The airline, owned by holiday group First Choice and the third largest UK charter airline, asked ad agency Ogilvy & Mather to manage the design project. It is believed O&M put together the pitch list of Wolff Olins, Tutssels, Edward Briscoe Design, Four IV and Bamber Forsyth.
Wolff Olins, Edward Briscoe Design and Bamber Forsyth all decline to comment on whether they will be pitching.
A Four IV spokesman says Four IV will be pitching and that Air 2000 is to “pay some costs”.
Tutssels director Jan Casey confirms the consultancy was invited to take part but will not free-pitch. Tutssels suggested Ogilvy & Mather should run a proposals pitch but that has been rejected. Tutssels has pulled out.
Air 2000 commercial director Bill Kirkwood declines to confirm if the creative pitch, due next month, is unpaid. “It is commercially sensitive,” he says, adding only that the pitch list is closed. O&M declines to comment.