Rail sell-off puts Sampson Tyrrell on line

The Department of Transport has appointed Sampson Tyrrell’s corporate publications division to design an identity and literature for its rail network sell-off.

The project includes the design of an offer for sale logo which differs from the existing Railtrack identity. Railtrack, which was set up by the DoT in 1993, is the authority which runs all British Rail stations.

The privatisation is one of the last big public company flotations and will involve the design of some 20 brochures.

Sampson Tyrrell is currently working on research and development of the flotation identity. The consultancy will also work with advertising group WCRS on design of press advertisements.

“The appointment is a great win and will help us win more privatisation work in Eastern Europe and Italy,” says Quentin Anderson, managing director of Sampson Tyrrell’s corporate publications division.

The consultancy won the job in a five-way credentials and costings pitch which is believed to have included Addison and Lloyd Northover Citigate.