Corporate brand names in the utilities sector are becoming increasingly intangible and irrelevant, according to branding experts. This follows news that the Transco Group, which incorporates the BG Group, formerly British Gas, is to be rebranded as Lattice by design groups The Fourth Room and CDT Design.
Illustration-led puzzle companies speak with us about how they have capitalised on a market which has been supercharged by pandemic lockdowns and a desire to “switch off”.
From colour charting the Beach Boys to a characterful pet food rebrand, these were some of our favourite projects from the past month.
Nine designers have been recognised with the accolade, which is awarded each year by the RSA and has previously included James Dyson and Vivienne Westwood.
The old crest had not been touched since the 1970s and was seen by the club to not be communicating well in the modern world.