Branson takes one trip too many in his tardis

Sir Richard Branson should have paid more attention to his marketing speak than his branding at the launch of V Shop in west London last week.

True to form, the self-publicity guru donned a wacky Dr Who costume to emerge from a tardis. He even employed a Virgin-branded Lollipop man to help bemused tourists, and journalists, over the road. However, he slipped up during his briefing.

Explaining V Shop’s rationale, he said it was a clicks and bricks, rather than clicks and mortar, approach. Coining new phrases is obviously not his forte.

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