Fashion brand Uth strengthens online presence

Uth, the fashion brand created by a management buyout from Jigsaw, has launched the full version of its website, created by SAS. The site uses the analogy of a cityscape – with three districts – to aid navigation. Facilities include a ‘changing room confessional booth’, where customers can record video footage of themselves (DW 14 April). ‘Retailers need to embrace the Web and build relationships with their customers that help to stimulate sales off-line,’ says SAS director Nick Austin.