Path leads the way for Giant

Womenswear company Giant has opened its fourth store, using a format developed by London consultancy Path Design. Further store openings will also use the Path format, says a consultancy spokeswoman.

The 117m² store in Manchester’s recently opened Triangle Centre features interiors in neutral colours, with white textured walls. A central feature wall will change with each season’s fashion collection, while a wide entrance has been installed to encourage entry.

A large number of mirrors have been installed in all areas of the shopfloor to increase the sense of space inside the store, while fitting rooms open directly into the main sales area to encourage more interaction between shoppers and staff.

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