Purple Circle goes square

Nottingham design consultancy Purple Circle has completed a branding exercise for a new security company, Secure One, which will be launched in the next fortnight.

The company was previously PowerGen’s security division, but was subject to a management buyout in May. Purple Circle was subsequently appointed to generate the name, corporate identity and branding, having worked on several projects for PowerGen in the past.

Purple Circle managing director Michael Slack says: ‘The name Secure One reflects the industry in which it operates and its aspiration to be number one in its market. We wanted to reflect strength and reliability, but with a fresh, approachable feel.’

Using a combination of red and black, the consultancy has developed a range of materials and is working on a website which goes live later this month. Three square brochures have been designed in line with the square logo, with a small one going to domestic clients, medium sized for small and medium- sized companies, and a large publication for plcs. Secure One’s 80-strong fleet of vans will also carry the new livery.

‘The red is both in your face and bright, because we didn’t want anything soft,’ explains Slack. ‘We have kept the design quite simple because there is quite a broad target audience, from private businesses to large corporations. The simpler identities are, the easier they are to develop in the future,’ he adds.

Client: Secure One

Design: Purple Circle

Designer: Simon Harrison; account handler: Angela Newton