Sharpedge brands Sedley Place

Sharpedge Design has won a four-way pitch to develop the identity and initial business-to-business promotional materials for a retail, commercial and residential development on London’s Oxford Street.

Named Sedley Place, the scheme, located in the UK’s prime shopping district, is due to be completed and ready for trading in late 2002.

The London design consultancy, which specialises in marketing design for print and digital media, will be designing a brochure, marketing materials and a website. Its prime objective is to secure high profile retail tenants for the project.

Proposals for the scheme have included a 4460m² flagship store which will operate as an anchor unit, a new retail arcade, two restaurant units, a selection of self-contained offices and residential space. The six-storey flagship store has a planned frontage which will span 27m of prime Oxford Street space close to Bond Street Tube station.Sharpedge Design creative director Lloyd Clater says: “This is a great opportunity for us to develop branding for such a dynamic project that will have tremendous impact on London life.”

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