Woodward & Company give identity to new bar chain

A copper-coloured logo, chosen to represent the material used to manufacture traditional brewing vessels, has been applied to the identity for Zerodegrees, a new bar and microbrewery which has recently opened in London’s Blackheath. The name of the venture, owned by Forthglen Investments, refers to the geographical co-ordinates of the district, which borders Greenwich in the south of the city. London consultancy Woodward and Company was briefed to give an urban edge to Zerodegrees, a planned chain of local neighbourhood bars.