Elmwood has overhauled the packaging and visual identity of frozen food brand McCain. The work is part of a wider ‘It’s All Good’ campaign by McCain Foods to shed its image as a processed foods manufacturer.
As the design industry propelled itself forward, we were always there to champion, inform, analyse and guide the way.
Have you been paying attention for the last four decades? Only one way to find out.
Design Week closes, having championed design excellence for the past 38 years.
As part of our series on design in 2024, WeWantMore creative director Ruud Belmans offers his view on what retail and experience design might look like next year.