Netflix unveils new website design
Netflix aims to make user browsing experience faster with its new web design, which will “work more like an app and less like a series of linked web pages”.
Netflix has unveiled a redesigned website, which the company says is its first major refresh in four years.
The website, refreshed by the Netflix in-house user interface (UI) team, intends to “work more like an app and less like a series of linked web pages”, the company says, with the aim of making the browsing experience faster.
Changes include collating related content on one page: for example, a “More Like This” button allows users to view similar shows to the one they are watching, or those of the same genre or mood.
Users can also view an image slideshow of a programme before watching it, which the company hopes will help viewers gauge what the show is about and add context to written descriptions. Clicking on the title will also open a details panel, which enables viewers to browse details, episodes and reviews.
A swipe and tap function has been enabled for touch-screen users, allowing them to scroll across rows of titles and tap to play a show or view details.
The website is rolling out globally over the next two weeks.
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Have been using this version in the UK for a while. Its a great design and has a really smooth interface. Its downfall is its inability to select genres. Makes it a lot harder to find new shows to watch!
A nice redesign yet I found the scaling effect that occurs upon hover to cause some resistance and break the interaction flow.