DEDB change to FutureBrand

DIEFENBACH ELKINS DAVIES BARON is to change its name to FutureBrand, as one of a number of developments due to be announced next Tuesday.

A company statement says the name change signifies the company’s commitment to work with its clients to provide the highest competencies in brand strategy, brand and retail design, brand measurement and brand management.

DEDB was formed in 1997 when US corporate branding group Diefenbach Elkins bought Davies Baron as part of a global expansion drive. Both partners were particularly strong in the airline identity market, with clients including SAS, British Airways, Air New Zealand and South African Airways.