Alessi to reveal concept car

Alessi will reveal the Panda Alessi concept car this week in Milan. Created from an alliance between Italian auto giant Fiat and the Alessi stable, the car has been designed by Stefano Giovannoni. Giovannoni remodelled the interior and exterior, infusing a sense of fun and creating a ‘fresh, extroverted and colourful image through the use of highly communicative colours’ to the car’s design. Featuring a white polypropylene rim that circles the bottom of the vehicle, and also trails the car’s wheel arches, bumpers and door mouldings, the new interpretation seeks to attract a younger and more female demographic.

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