BBC Broadcast on Music Live trail

BBC Broadcast has created the TV trail for Music Live, the BBC’s music festival to be held in Northern Ireland later this month.

The work, which will form the basis of an integrated campaign across a range of media including print, on-line and radio, launches with master TV trails this week. The campaign launch will be followed by a series of national on-line trails and posters, which have also been created by the BBC Broadcast design team.

Music Live’s trail features a crowd surfer who is being passed hand-to-hand by people in a concert audience, but the audience consists of a mixture of fans, ranging from rock fans to classical and dance music aficionados. The accompanying soundtrack is also composed of a montage of different musical genres.

The overall concept for the trail and the rest of the campaign is based on the theme of being emotionally transported by live music, says BBC Broadcast director of creative services Andy Bryant.

‘It aims to capture the vibrancy and excitement of a live concert,’ he explains. ‘It’s all about being there, about being carried away by live music.’

The BBC Music Live event will run from 23 April to 3 May this year and will feature more than 700 hours of total broadcast output over both TV and radio channels. Alanis Morissette, Bob Geldof, Divine Comedy and Katie Melua are among the artists scheduled to perform for the event.

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