Right Guard invents an adrenaline trip for your armpit

It’s a well known fact that real men don’t wear deodorant. So it was a surprise to just less than half of the Design Week staff to see Right Guard’s latest splash around innovation – Right Guard Xtreme – created for the ‘Man Who Can’.

Now, from what we can work out, the Man Who Can must smell pretty bad and have significant problems with his motor functions, judging by the valve. Doubtless he is an individual whose pheromone count is crying out for a bulk building supplement, and for whom the subtle ‘can’ quibble has absolutely no resonance.

So don’t blame the real men for the butch aroma in your office. Blame the Xtreme groomers.

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