Bell Design rebrands Crimestoppers’ youth initiative as Fearless

Bell Design has rebranded crime-fighting charity Crimestoppers’ youth brand, known as Shadow CS when it was launched in 2007, as Fearless.

Bell Design, which has previously worked with Crimestoppers, was appointed to the project last October. It was tasked with creating a brand that would increase the number of young people giving information about crime and raise awareness of the charity’s activities, which include providing help and resources for young people at risk.

The brand will be used on print materials, campaigns, and a website being designed by Precedent, according to Bell Design.

Tim Cowan, group account director at Bell Design, says that the ’edgy, urban’ brand was developed through workshops with the target audience. The new brand launches today.

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